Bag PRO at the very close of the optics creators and sales representatives
The Bag PRO team will travel to the Netherlands to visit the new edition of the fair BOLD Optical Fair. A flagship event for the independent eyewear sector and design in the Netherlands, this gathering is the ideal opportunity to exchange with brands, designers and sales representatives about the challenges of transporting and presenting eyewear collections.
BOLD Optical Fair: the showcase of eyewear design and innovation
Organized in the Netherlands, in Bois-le-Duc, the BOLD exhibition has established itself as an essential platform for high-end eyewear brands, independent designers, and optical technology suppliers. For sales representatives and itinerant agents who travel the roads, every appointment with an independent optician requires rigorous organization: transporting several hundred pairs of eyeglasses and sunglasses without increasing travel time, protecting fragile finishes, and presenting new products in an elegant and quick manner.
Bag PRO: customized equipment for showcasing frames
For 40 years, Bag PRO has been designing carrying and presentation solutions adapted to the requirements of sales forces. Our range dedicated to optics directly meets the constraints of the field:
Maneuverability and weight savings on tour: Roll-up bags and reinforced solutions developed to absorb the weight of sample boxes while ensuring smooth movement between two appointments.
Maximum protection for frames and lenses: External shock-absorbing structures combined with spacers and cushioning foams to prevent scratches, friction and deformation of the branches.
Instant presentation and branding enhancement: Modular display trays (range of 10 or 12 pairs of trays) that allow immediate display of the frames as soon as the suitcase is opened, optimizing the time spent with the optician.
Why Bag PRO is visiting the BOLD Optical Fair 2026
Our presence in the aisles of the BOLD exhibition hall serves two major objectives:
Decoding the new trends in the optical sector: We are observing the evolution of frame shapes, materials and examination equipment to adapt the volume and ergonomics of our future cases and folders.
Collecting the feedback from European representatives: Directly interacting with the mobile sales representatives to understand their mobility issues and to evolve our standard and customized equipment ranges.
This immersion in the heart of the BOLD Optical Fair allows Bag PRO to continue offering suitcases and sample cases that are ever more lightweight, robust and perfectly suited to the daily lives of those involved in the optics industry.
