The Post Office
History and industrial orientation
We embarked on a major strategic shift in the early 90s, focusing resolutely on the industrial sector. This reorientation coincided with a significant move from Paris to Brittany, This move illustrates our desire to strengthen our production capacity and meet the specific needs of the industrial market. This change of location has enabled us to position ourselves in a region better suited to our industrial ambitions, particularly in terms of logistics, operating costs and proximity to potential local partners.
The year 1996 marks an important milestone in this strategy with the decision to respond to the calls for tender in the public sector, in particular La Poste, a key player in the distribution sector. This partnership marked the start of a fruitful relationship, with our role of Official supplier to La Poste for containers, reinforcing our credibility and legitimacy in this field.
At the same time, we launched a material transition, This demonstrates our ability to evolve in line with market requirements. This adaptability has enabled us to create tailor-made solutions for La Poste's logistics needs, consolidating the partnership and paving the way for further opportunities in the distribution sector.
This new direction was not only a response to market needs, but also a strategic decision aimed at diversifying the company's business, enhancing its technical expertise, and gaining greater legitimacy in a competitive sector.
Partnerships and legitimacy
Thanks to our strategic partnership with La Poste, We were able to gain legitimacy and expertise in the distribution sector. Our experience in providing solutions tailored to the specific needs of La Poste, particularly in terms of containers and logistics, has strengthened the company's reputation. This key partnership has demonstrated our ability not only to meet the expectations of a major national player, but also to anticipate and adapt to changes in the market.
By developing a number of areas that are crucial to our business, such as :
- BINEX (Order and flow management),
- Development (DEV),
- Prototyping (PROTO),
- Quality Assurance,
- Technical skills,
- After-sales service,
We have equipped ourselves with the tools and skills needed not only to meet current demands, but also to adapt quickly to future developments in the sector. This internal structure, based on versatility and innovation, has enabled us to develop a wide range of skills and expertise. adaptability, This is a key factor in a demanding industrial market.
This work on adaptability has encouraged the development of partnerships with other La Poste suppliers, These include the development of products such as bicycles and containers. Collaborations with companies such as Ligier and Cycleurope have strengthened the company's foothold in this sector, enabling it to extend its skills in mobility and distribution.
Working with La Poste
This network of solid collaborations with industrial partners has enabled us to expand our commercial opportunities and diversify our offerings. By cultivating a strong relationship with La Poste on different levels (buyers, users, technicians), we have set up an ecosystem of fluid communication and constant exchanges. This has enabled us to be as close as possible to our customers' needs, to adjust products quickly, and to ensure successful cooperation on every project we undertake.
Product diversification and ISO9001
Through our partnership with La Poste, We have gradually diversified our products to meet a variety of specific customer needs. The diversification strategy was based on tenders from La Poste, enabling us to broaden our offering and introduce a range of specialised products for logistics and distribution.
Products developed include :
This diversification has strengthened our position in the distribution sector, enabling us to stand out for our ability to provide solutions tailored to La Poste's varied needs, from small equipment to more technical solutions such as electric forklift-trucks. We have also demonstrated our ability to innovate by working with vehicle manufacturers to integrate our products on scooters and other means of transport used by La Poste.
The year 2010 marks a key milestone in our development with the award of certification ISO9001, This was facilitated by our partnership with La Poste. This international standard demonstrates the company's commitment to high quality standards and continuous improvement of its internal processes. Achieving this certification has not only enabled us to guarantee consistent quality to our customers, but has also strengthened our credibility with other players in the sector, by demonstrating our ability to maintain rigorous quality management practices.
International Expansion
Building on our long-standing partnership with La Poste, we have taken a new step by 2013 by venturing into the international market. This expansion began with a partnership with German Post, a major new customer outside France. This move marked the beginning of an internationalisation strategy aimed at extending the company's reach and enabling it to penetrate new European markets.
One of our first international successes was the partnership with Rytle, a major player in the manufacture of 2- and 3-wheeled vehicles based outside France. This partnership symbolised a breakthrough on the European market and enabled us to demonstrate our ability to adapt to different contexts and logistical needs, while continuing to develop our know-how acquired thanks to the French Post Office.
International expansion has also provided us with increased legitimacy and credibility on the European market. By becoming a recognised supplier beyond France's borders, Cela has strengthened our position in the European market. trust capital in the distribution sector. This has enabled us to win other contracts and continue our expansion into new territories.
The 3Ps: Carry, Protect, Present
The concept of 3P – Wearing, Protecting, Presenting - is a central principle that guides our strategy in the design and development of our products. It represents the three essential functions that our solutions must fulfil to meet our customers' needs, whatever the sector in which we operate.
Porter :
We make it a point of honour to design products that make it easier to transport a variety of objects, whether documents, parcels or equipment. Whether we're talking about briefcases, lift bags or CE30 covers, each product is designed to be practical and ergonomic, allowing users to go to They can be used to carry their tools or documents comfortably and efficiently, with a constant focus on lightness and sturdiness.Protect :
The dimension of protection is crucial in the distribution sector, where products have to withstand the sometimes harsh conditions of transport. We have integrated solutions that guarantee the protection of transported objects, whether against impact, bad weather or multiple handling. Our trolleys, covers and bags are designed to ensure a high level of protection. maximum protection, This extends product life and minimises the risk of deterioration.Present :
Finally, the third “P” concerns the ability to visit products in a professional and attractive manner. This principle is particularly important when distributing goods to end customers or business partners. The aesthetics, practicality and modularity of our products not only allow us to transport and protect objects, but also to visit content in an orderly and accessible way, meeting the expectations of end users and reinforcing the company's quality image.
Revolution in Distribution and LMD (Last Mile Delivery)
Visit 2020, we have seen a major turning point with the advent of a revolution in the distribution sector, This was particularly marked by the emergence of the concept of Last Mile Delivery (L.M.D.) or last-mile delivery. This change has been driven by the evolving expectations of consumers and businesses in terms of speed and efficiency in the delivery of goods, particularly in the context of the exponential growth of e-commerce.
La L.M.D. refers to the final stage in the delivery of a product, from the distribution centre to the end user, often in a complex urban environment. This last link in the logistics chain has become a major strategic challenge, with the emergence of a large number of new technologies. innovative solutions and new companies, from start-ups to industrial players, entering this fast-growing market. Faced with this explosion in demand, we have had to adapt our products and processes to remain competitive and meet the new demands of the sector.
We have taken into account the regulations governing the’infrastructure urban, These are rapidly evolving to meet environmental and mobility challenges. These constraints have prompted us to develop solutions adapted new forms of urban transport, incorporating both light vehicles and modular logistics infrastructures.
Vehicle types
Thanks to this diversification, we have demonstrated strong desire to adapt our products to the specific characteristics of each type of vehicle, while meeting the challenges of sustainable urban mobility. This approach, based on flexibility and innovation, has enabled us to position ourselves as a key player in modern distribution, capable of offering tailor-made solutions for new forms of transport in dense urban environments.