In an increasingly competitive market, it's essential to stand out from the crowd. Genelios, a company specialising in the manufacture of photovoltaic shade systems, understands this. Looking for a solution to present your products more effectively and professionally?, the company chose Bag PRO and its made-to-measure sample cases.
We spoke to Sébastien Corot, the company's Sales Director. Find out how this collaboration has enabled them to transform their product presentation strategy and achieve convincing results.
What is Genelios?
Genelios is a designer and manufacturer of photovoltaic carports for professionals and private customers.
A photovoltaic carport is a metal structure installed in a car park to protect one or more vehicles from the elements. It also generates electricity using photovoltaic panels installed on the roof. The electricity produced can be used either for self-consumption or to recharge an electric vehicle.
How to present a large product on the move: The Genelios challenge
Before calling on Bag PRO, Genelios had a number of problems presenting its products effectively:
- The impossibility of transporting its products to present them to customers:
A photovoltaic shade is a bulky product (around 5m x 5m).
It was therefore difficult to present them at customer meetings or events.
- Presentation in a catalogue or digital format can be a barrier to sales:
It doesn't give you a true picture of the product, its advantages or the technical or aesthetic options available.
What was it like at Genelios before Bag PRO?
“We used to operate without samples because we hadn't yet put in place the appropriate tools. Today, we're in a business - retail - where we need to see, visualise, touch and feel the product.”
Sebastien Corot, Genelios Sales Director
Do you have a problem with the presentation of your samples?
The Bag PRO solution: a tailor-made sample case
No, we don't (yet) have a revolutionary machine that can shrink an object to fit into a suitcase. However, we fully understand the challenges of product presentation, and in particular we offer Kits range, perfectly adapted to Genelios' needs.
These cases, available in different sizes, follow the Bag PRO motto and allow you to Carrying, protecting and presenting all types of samples. The interior is lined with 50 mm thick high-density foam, cut to size to protect and cushion the samples.
“Bag PRO allows us to have our product in a concentrated form, which is perfect, especially as it's relatively easy to transport. It's the right tool for the job. A high-quality turnkey solution”.”
Sebastien Corot, Genelios Sales Director
Joint development for a tailor-made solution that meets several needs:
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Present a physical sample of the product:
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Highlighting the different functions
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Facilitating the transport of samples:
What was it like working with the Bag PRO teams?
”It went very well, quite simply. Everything was done quickly, from the post-project proofing to the finalization of the briefcase, publishing, and so on. We're very satisfied. The product is perfect and corresponds perfectly to our expectations. And I think our customers feel it too.”
Sebastien Corot, Genelios Sales Director
The process of creating a made-to-measure case with Bag PRO :
- Discussions to understand the customer's specific needs
- Choosing the right Bag PRO solution
- Optimising interior design
- Production of a prototype for validation
- Production launch
- Logo marking
- Receipt by the customer
The results of the collaboration
The collaboration between Genelios and Bag PRO has been a real success. Thanks to this new solution for presenting their products, Genelios has seen many benefits:
- Improving communication :
Genelios' reseller partners have physical support to better present the products and their advantages. - Facilitating sales:
Sample cases are an effective sales tool that facilitate the customer's decision-making process. - Strengthening the brand image :
By focusing on top-of-the-range presentation, Genelios is reinforcing its credibility and professionalism.
“We're distributing our sample kits to all our customers and it's going really well.
We've got a very nice support with a very nice product.”
Sebastien Corot, Genelios Sales Director
Conclusion
The Genelios example shows that tailor-made sample cases are an ideal solution for companies wishing to present their products in a practical and effective way.
The investment in this customised demonstration tool has enabled Genelios to significantly improve the presentation of its products, particularly for its resellers. It also makes it easier for customers to make decisions.
Would you like to improve the presentation of your products?
Contact us to design a solution that perfectly matches your needs!
Watch Sebastien Corot's full testimonial:
